Digital Insights

Has anyone ever told you to pull up your socks? Well, now that you’re building a website it’s time to pull up your socks again. It’s just not OK anymore to launch a website without going through a checklist.

It’s always a bit frustrating when people throw acronyms around like balls you’re expected to catch. The tech industry loves different languages (excuse the pun), so the best way to keep up is to learn and understand all the jargon. No one wants to get left behind in the tech…

When it comes to social media, the first places we often think of are Facebook, Twitter and Instagram. Although a top contender in the grand scheme of platforms, many businesses put the image sharing site, Pinterest, much lower on their priorities list. It shouldn't be this way though and it's time to start adding it to your marketing strategies. Here's why...

According to a 2016 HubSpot report, 74% of survey participants said that one of their top priorities over the next 12 months is to focus on generating more leads into loyal customers. But what exactly are leads and how can you avoid making easy but silly lead generation mistakes? Here…

So it seems like everyone is talking about WordPress. You might have read or heard a few of these comments: “I never realised how uncomplicated it was to register a unique domain name on WordPress. I could choose a .com, .net, .org or .me domain and get going right away.” “When…

There is often a lot of mystery around SEO (Search Engine Optimisation). Not only that, but SEO can make many cringe as they think about what it’s costing to maintain the idea of an SEO-optimised website. Maybe you’ve given SEO a nickname – Secretly Expensive Operation. The truth is: SEO…

February is the month of love and there’s nothing you love more than leads that convert into sales. But just like any other human relationship, leads need to be nurtured before they buy what you have to offer them. There does need to be attraction, so being an effective lead…

Inbound marketing is transforming the way that we do business. Who wouldn’t want to transform strangers into delighted customers? Research conducted in 2016 by HubSpot – with over 4 500 respondents from marketing backgrounds in over 132 countries – has revealed some interesting insights about the current state of inbound…

Yes, your startup business needs a website, but the website your cousin’s friend slapped together for you in an hour is not going to cut it. So now you’re looking to hire a professional website designer. You need a brand consistent website that really works AND looks beautiful too. After all,…

Wait! Before you send that marketing email, ask yourself these questions:

If you want to build a successful content marketing strategy, you need to provide your customers with high-quality, interesting and engaging materials. To tick these boxes, you’ll need to do more than just write SEO-rich blogs. If you’re just getting started in the content marketing sphere, putting pen to paper…

Effective lead nurturing is crucial in any inbound marketing strategy or campaign. Lead nurturing is when a company develops relationships with potential customers during every stage of the sales funnel process. Lead nurturing concentrates on communication and marketing efforts, including listening to what prospects need, and then providing them with…

Your website is your virtual shop window. It is a place to display your wares, tell people what you do and explain why you are the best in your particular area. A website should provide all the information a consumer requires to ensure they become a customer. So, what should your website include to guarantee it is an effective lead-generating tool?

The short answer to the question is: yes! Stationery, both physical and digital, is a far more important area of branding than many companies realise. Digital stationery refers to websites, email signatures and social media profile images and banners, whilst physical stationery may include business cards, letterheads and flyers. A consistent brand image, as portrayed across your online and offline stationery, can help you get more customers as your company will be instantly recognisable to potential customers.

When you need the perfect suit, you don't buy off the peg, you have it tailored. So why not take the same approach with your software development? Bespoke development is tailored to fit your working practices and avoids the compromises that are made when you buy off-the-shelf software. It seamlessly integrates your business and web-based applications into a tailor-made package that works for you. It also allows your web application to scale when and how you need it to.
To help you think of some solutions that will solve some problems in your business, here are five ideas that require bespoke development for a hands-on digital solution:

If you have your ear to the ground, you'll be aware of the phrase inbound marketing. If you've ever asked yourself, "What is inbound marketing and why should I use it?" then read on. The marketplace is constantly evolving and inbound marketing is the way you'll stay one step ahead…

When it comes to marketing your business, you’re presented with a large range of advertising solutions. These include traditional advertising methods such as billboards, flyers and TV / radio adverts, as well as digital marketing options like SEO, PPC and display ads. Marketers and business owners have varying opinions on what they think is best for them. There still seems to be a preference for more traditional mediums, but does traditional advertising still work?

Traditional media channels used to communicate brand messages are essentially limited to television, radio, print (newspapers and magazines), cinema and outdoor (billboards and street pole ads). However, many of these channels aren’t viable or affordable options for smaller businesses. In addition, each of these channel’s audiences have changed significantly over the years and are perhaps not as effective in reaching the right people anymore. The huge advantage of all the social media channels now available to businesses is that they can offer additional avenues to expose the brand to targeted individuals – all of this at a fraction of the cost of traditional media channel communication. This is a list of five social media channels that your business should definitely consider using: