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How companies can get in on the rise of bots

Bots were once the thoughts of creative minds who wrote scripts for sci-fi movies yet today are more “real” than ever before. The term ‘bot’ is getting used more regularly theses days and bots are starting to get used in many different scenarios.

Read more
updating wordpress

3 Reasons why updating WordPress is so important

WordPress have quite a regular major update schedule (around four times a year with minor releases in-between). If your website is running fine and is doing what it needs to, you might think an update is not necessary.

Read more
blogging consistently

Does blogging consistently really matter?

If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing.  Does blogging consistently really matter? Well, yes it does.

Read more

Do I Need a Blog for my Business?

The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.

Read more

How Often Should I Post On Social Media?

Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.

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Reasons why Social Media Isn’t Working for Your Business

We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.

Read more

Most Relevant Social Networks For Your Business In 2016

Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.

Read more

How to Find out how Many Visitors are Going to your Website

One of the most important foundations of any marketing strategy is knowing exactly how much traffic your website is getting. The number of visitors going to your website allows you to see exactly how your lead generation efforts are working and allows you to make subsequent improvements. As a business owner, you may not know how to find out how many visitors are going to your website, so here are a few tips on finding out.

Read more

Should I Buy an Email Database?

We get asked this question all the time and even get asked if we provide databases of email addresses. The thought is that the bigger the list the better for sales. If you find yourself asking if I should buy an email database then this post is for you.

Read more

5 Tips to Growing your Email Database

There is no doubt that email is still a very effective method of communicating with your audience - especially if it is used in the correct way. However, you can only really tap into the power of email marketing when you have a large captive audience. Here are 5 tips to growing your email database.

Read more

How companies can get in on the rise of bots

Bots were once the thoughts of creative minds who wrote scripts for sci-fi movies yet today are more “real” than ever before. The term ‘bot’ is getting used more regularly theses days and bots are starting to get used in many different scenarios.

Read more
updating wordpress

3 Reasons why updating WordPress is so important

WordPress have quite a regular major update schedule (around four times a year with minor releases in-between). If your website is running fine and is doing what it needs to, you might think an update is not necessary.

Read more
blogging consistently

Does blogging consistently really matter?

If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing.  Does blogging consistently really matter? Well, yes it does.

Read more

Do I Need a Blog for my Business?

The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.

Read more

How Often Should I Post On Social Media?

Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.

Read more

Reasons why Social Media Isn’t Working for Your Business

We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.

Read more

Most Relevant Social Networks For Your Business In 2016

Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.

Read more

How to Find out how Many Visitors are Going to your Website

One of the most important foundations of any marketing strategy is knowing exactly how much traffic your website is getting. The number of visitors going to your website allows you to see exactly how your lead generation efforts are working and allows you to make subsequent improvements. As a business owner, you may not know how to find out how many visitors are going to your website, so here are a few tips on finding out.

Read more

Should I Buy an Email Database?

We get asked this question all the time and even get asked if we provide databases of email addresses. The thought is that the bigger the list the better for sales. If you find yourself asking if I should buy an email database then this post is for you.

Read more

5 Tips to Growing your Email Database

There is no doubt that email is still a very effective method of communicating with your audience - especially if it is used in the correct way. However, you can only really tap into the power of email marketing when you have a large captive audience. Here are 5 tips to growing your email database.

Read more
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