The internet is a massive, disorientating space. There's plenty of competition, and it's easy to get lost in the crowd. This is why you need to define your target market or persona for each blog post, to be effective and to create ripples of interest in that big online pool…
We all know by now that content is king and that a good business blog can demonstrate your company’s expertise and get more leads. Inbound marketing has huge potential for businesses of every size, whether you’re blogging, podcasting or sending out newsletters. But no matter how good your blog content…
Big data analytics – where businesses examine large amounts of data to learn more about the way they operate – represent a huge opportunity for all marketers. In a complex market, with customers diverted down various channels to arrive at your product, it's important to be able to gain a bigger…
If you’re investing in any form of inbound marketing that generates visitors to your website, you’re going to want as many of those visitors as possible to convert into paying customers. However, it’s unrealistic to expect that everyone will become customers straight away; some prospects need to be ‘warmed up’…
A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to your marketing strategy. It’s where people go to read your blog posts, get your great educational content, find out about your company and become leads. Here are a few important features for a fully functional website:
Content marketing and lead generation are two disciplines that go hand-in-hand. If you don't have a handle on one, you're unlikely to see the best results with the other. Running a lead generation campaign without compelling content is like fishing without bait, while content marketing that doesn't take lead generation into consideration represents a major missed opportunity.
Thinking of a topic for your next blog isn't always straightforward. Any writer specialising in content marketing knows that in order for a blog to be successful it has to stand a decent chance of competing for keywords. There's no point writing a brilliant article on a subject that has saturated the market. Then again, it's not worth targeting obscure long-tail keywords in your content marketing. A fine line has to be drawn between competitiveness and readability. In this article, we're going to share how to strategically evaluate your blog ideas and research keywords for content marketing that are successful every time.
Bots were once the thoughts of creative minds who wrote scripts for sci-fi movies yet today are more “real” than ever before. The term ‘bot’ is getting used more regularly theses days and bots are starting to get used in many different scenarios.
Images are essential when it comes to producing effective marketing and advertising material. Research has suggested that coloured visuals increase a person’s willingness to read a piece of content by 80%, while 65% of people say they are able to retain information far better when the copy is accompanied by an appealing image.
This is a question often posed to our team and something we often shudder at. We reckon it's like asking whether a happy, life-long personal relationship can be guaranteed by going on a single date! We're comparing starting points here, and while getting more traffic might be considered to be a short-term possibility, how likely is a one-off communication to actually gain more proper leads and then more reliable customers on a constant basis?
SEO could be described as a modern take on traditional advertising. It is a lot more than that, in terms of how we communicate, but it's still valuable to take a moment to consider what advertising has always worked to achieve. Attracting viable, potential customers for a business to sell to. A good example would be advertising for a traditional small-town furniture store. In the past, the company would almost certainly use local press. It's true they would occasionally highlight one-off events, such as sales and stock clearances, but would also wish to build both a reputation in their community and a familiarity with their products, services and attitudes.
In doing so, they would hope to gain more in-store traffic, and their sale ads might well achieve that, if perhaps only on a short-term basis. From this footfall, it would be the task of the people working in the store to assess which are the worthwhile leads, from among the jostling crowds, and then spend most time working to convert them. Success would mean a sale, but not, in real terms, a long-term customer (yet). Further advertising would encourage them to return - even to pass information to interested friends; thus generating more customers with potential.
We are now increasingly in a digital, more than a print, world. Your potential customers might be more interactive online than in-person. But, your SEO activities still need to identify who they are, and know exactly what needs to be said to attract their attention and interest. This means that your SEO content needs to be an ongoing part of your communications strategy; both reaching for new contacts, as well as strengthening current ones.
WordPress is a great platform which has quickly become the international standard for websites and content management systems. Business owners and website designers, alike, are moving to the platform to easily manage their website. With the popularity comes an active community of developers and core contributors (the guys and gals that make WordPress happen).
For business owners who really want to connect with customers, lead nurturing is a successful marketing process that can begin as soon as a potential buyer first makes contact. This technique can be used as part of an effective marketing strategy which will build trusting relationships between the business and buyers, using relevant and innovative communication methods to engage customers and entice potential sales. This article will look at five of the most effective lead nurturing techniques that can be used to increase sales and gain an advantage over competitors.
If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing. Does blogging consistently really matter? Well, yes it does.
Shipping your products in South Africa presents possibly the toughest issue in your business. Getting your product to your customer needs to be quick and painless for you and your customer. A solution that is getting more and more popular around the world is drop shipping. So what is drop shipping? Drop shipping means products are shipped directly from your supplier to your customer, preferably with your branding, without you having to manage the logistic details. Let’s have a look at the pros and cons to drop shipping in South Africa.
Whether you've been in the industry for years or you're a fresh new startup, good inbound marketing is the key to getting more customers in 2016. However, before you get going with a marketing strategy, it's useful to have a quick terminology go-to to ensure that you and your marketing team are speaking the same language. So, what are the ins-and-outs of inbound marketing lingo? Here's a quick glossary of the key terms:
When thinking about any promise made to you to gain instant website results, here's an analogy: imagine you are at the foot of a ladder and want to get to the top. There are a couple of ways to get there. One is by steadily climbing each rung, making sure you are established before putting your foot up to the next one. The second option, if you are fit and bold enough, is to jump from bottom to top. You've reached your destination (or goal) that much more quickly. However, you might feel slightly unsteady, and decide to step down a rung until you are comfortable. Sadly, all the rungs have been removed by someone who reckons you'd never need them, and so you crash back to the ground.
The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.