Digital Insights

Effective lead nurturing is crucial in any inbound marketing strategy or campaign. Lead nurturing is when a company develops relationships with potential customers during every stage of the sales funnel process. Lead nurturing concentrates on communication and marketing efforts, including listening to what prospects need, and then providing them with…

Your website is your virtual shop window. It is a place to display your wares, tell people what you do and explain why you are the best in your particular area. A website should provide all the information a consumer requires to ensure they become a customer. So, what should your website include to guarantee it is an effective lead-generating tool?

The short answer to the question is: yes! Stationery, both physical and digital, is a far more important area of branding than many companies realise. Digital stationery refers to websites, email signatures and social media profile images and banners, whilst physical stationery may include business cards, letterheads and flyers. A consistent brand image, as portrayed across your online and offline stationery, can help you get more customers as your company will be instantly recognisable to potential customers.

When you need the perfect suit, you don't buy off the peg, you have it tailored. So why not take the same approach with your software development? Bespoke development is tailored to fit your working practices and avoids the compromises that are made when you buy off-the-shelf software. It seamlessly integrates your business and web-based applications into a tailor-made package that works for you. It also allows your web application to scale when and how you need it to.
To help you think of some solutions that will solve some problems in your business, here are five ideas that require bespoke development for a hands-on digital solution:

If you have your ear to the ground, you'll be aware of the phrase inbound marketing. If you've ever asked yourself, "What is inbound marketing and why should I use it?" then read on. The marketplace is constantly evolving and inbound marketing is the way you'll stay one step ahead…

When it comes to marketing your business, you’re presented with a large range of advertising solutions. These include traditional advertising methods such as billboards, flyers and TV / radio adverts, as well as digital marketing options like SEO, PPC and display ads. Marketers and business owners have varying opinions on what they think is best for them. There still seems to be a preference for more traditional mediums, but does traditional advertising still work?

Traditional media channels used to communicate brand messages are essentially limited to television, radio, print (newspapers and magazines), cinema and outdoor (billboards and street pole ads). However, many of these channels aren’t viable or affordable options for smaller businesses. In addition, each of these channel’s audiences have changed significantly over the years and are perhaps not as effective in reaching the right people anymore. The huge advantage of all the social media channels now available to businesses is that they can offer additional avenues to expose the brand to targeted individuals – all of this at a fraction of the cost of traditional media channel communication. This is a list of five social media channels that your business should definitely consider using:

Getting more customers to engage with your business and the products or services you sell is vital for a new startup, and a website is perhaps the most important tool you can use for lead nurturing in your early days. Particularly when you’re the new kid on the block and…

There is possibly nothing more frustrating than a cursor blinking at you like an out of order sign. You love the idea of being a fabulous writer, but when the time comes to actually write, you go blank. You find yourself in a block – trapped! So, what can you…

The internet is a massive, disorientating space. There's plenty of competition, and it's easy to get lost in the crowd. This is why you need to define your target market or persona for each blog post, to be effective and to create ripples of interest in that big online pool…

Big data analytics – where businesses examine large amounts of data to learn more about the way they operate – represent a huge opportunity for all marketers. In a complex market, with customers diverted down various channels to arrive at your product, it's important to be able to gain a bigger…

If you’re investing in any form of inbound marketing that generates visitors to your website, you’re going to want as many of those visitors as possible to convert into paying customers. However, it’s unrealistic to expect that everyone will become customers straight away; some prospects need to be ‘warmed up’…

A website plays an integral part in all inbound marketing strategies. It’s where you send people to find out more information, to educate them and to ultimately turn them into customers. It does, however, serve as an endpoint to your marketing strategy. It’s where people go to read your blog posts, get your great educational content, find out about your company and become leads. Here are a few important features for a fully functional website:

Content marketing and lead generation are two disciplines that go hand-in-hand. If you don't have a handle on one, you're unlikely to see the best results with the other. Running a lead generation campaign without compelling content is like fishing without bait, while content marketing that doesn't take lead generation into consideration represents a major missed opportunity.